{"id":5642,"date":"2022-11-07T09:22:06","date_gmt":"2022-11-07T09:22:06","guid":{"rendered":"https:\/\/melvinmarkcompanies.com\/?p=5642"},"modified":"2026-04-02T10:45:43","modified_gmt":"2026-04-02T17:45:43","slug":"downtown-portland-then-and-now-part-2","status":"publish","type":"post","link":"https:\/\/melvinmarkcompanies.com\/downtown-portland-then-and-now-part-2\/","title":{"rendered":"Downtown Portland: Then and Now (Part 2)"},"content":{"rendered":"

Part 2 of this blog series follows the transformation of Downtown Portland from the 1940s to “now.” To discover the history of Downtown from its beginnings to the 1930s, read Downtown Portland: Then and Now (Part 1)<\/a>.<\/p>\n

The Impact of Automobiles<\/h2>\n

The popularity of cars grew significantly in the century\u2019s first few decades. In fact, Portland had its own Ford Motor Co. assembly and distribution building in SE (now used for creative office and retail space). As soldiers returned from war in the 1940s, the city needed space to accommodate more vehicles. To solve the issue, surface parking took the place of abandoned cast-iron waterfront buildings.<\/p>\n

\"The<\/a>
The Ford Building (2505 SE 11th Ave) (Intrinsic Adventures)<\/figcaption><\/figure>\n

One example is the parking lot on SW Naito Pkwy adjacent to Smith Block. The lot once held one of the area\u2019s most ornate buildings, Kamm Block. The four-story property erected in 1884 was once a popular leather goods store; the city demolished it in 1948. Just a few blocks away at SW 3rd<\/sup> Ave & Oak St is another lot that was once home to the city\u2019s most expensive building. Another ornate cast-iron structure, the three-story Ainsworth Block, built in 1888, cost $100,000. This made it the most expensive building in Portland at the time. It saw demolition in 1955.<\/p>\n

\"The<\/a>
The Kamm Block Building (SW Naito Pkwy & SW Pine St)<\/figcaption><\/figure>\n

 <\/p>\n

\"The<\/a>
The Ainsworth Block Building (SW Oak St & SW 3rd Ave) (Oregonian)<\/figcaption><\/figure>\n

Dozens of other waterfront buildings were removed along Naito Pkwy (then Front St) to make way for a project called Harbor Drive. Completed in 1943, the freeway stretched along the waterfront from Barbur Blvd to the Interstate Bridge and became a main route of transportation through the city. The freeway eventually closed in 1974 and Tom McCall Waterfront Park replaced it.<\/p>\n

\"Harbor<\/a>
Harbor Drive and Tom McCall Waterfront Park (Vintage Portland)<\/figcaption><\/figure>\n
\"View<\/a>
Looking south from the Burnside Bridge (Minor White)<\/figcaption><\/figure>\n

The waterfront area wasn\u2019t the only area to experience demolition, however. One of the most iconic buildings in Downtown Portland at the time was the Portland Hotel. Located on SW 6th<\/sup> Ave between Morrison St & Yamhill St, the luxurious eight-story, 326-room hotel opened in 1890. It was considered one of the finest in Oregon. In fact, eleven presidents stayed at the Portland over six decades. In 1951, the nearby Meier & Frank department store purchased the building. The company razed it in order to build a two-level parking structure.<\/p>\n

\"The<\/a>
The Portland Hotel (OPB) and Meier & Frank parking lot (Portland City Archives)<\/figcaption><\/figure>\n

On the Decline<\/h2>\n

The replacement of older buildings with parking lots and structures continued through the 1960s and 1970s and altered the look of Downtown Portland significantly. In fact, New York Times\u2019 architecture critic Ada Louise Huxtable once said of the city: \u201cThe scattered bomb-site look of downtown parking lots made by demolishing older buildings\u2026 are destroying the cohesive character of the city as decisively as a charge of dynamite wherever they occur.\u201d<\/p>\n

\"Downtown<\/a>
Downtown Portland, 1970s (Oregonian)<\/figcaption><\/figure>\n

In addition, Portland\u2019s local economy was struggling and large shopping malls like the Lloyd Center and the Washington Square Mall began drawing people away from small Downtown businesses. Many local retail stores and restaurants were forced to close and foot traffic lessened dramatically. This left Downtown more vacant than usual, and it became a hot spot for crime and violence.<\/p>\n

Reinvigoration<\/h2>\n

As the last third of the century set in, the economy began to recover. Downtown Portland began to experience a reinvigoration. To offset the congestion of automobile traffic, the TriMet light rail project was introduced by Governor Tom McCall and approved in 1978. TriMet\u2019s first MAX (Metropolitan Area Express) line, the 15-mile Blue Line between 11th<\/sup> Ave and Gresham, began operation in 1986.<\/p>\n

\"The<\/a>
The MAX Blue Line Yamhill District (Wikimedia)<\/figcaption><\/figure>\n

Around the same time, the Portland Planning Commission proposed a \u201cmulti-use urban plaza\u201d to bring people back to the area. The commission decided to raze Meier & Frank\u2019s parking structure (the former location of the Portland Hotel) and use the 40,000 square-foot block to build Pioneer Courthouse Square<\/a>. The square opened in 1984 and incorporated the Portland Hotel\u2019s original iron scrollwork gate into its design. Today it\u2019s a great area for people to gather for coffee, lunch, live music, and a variety of celebrations throughout the year.<\/p>\n

\"The<\/a>
The Portland Hotel; the Meier & Frank parking lot; Pioneer Courthouse Square<\/figcaption><\/figure>\n

Other projects also helped bring activity back to the area. These included the establishment of the Portland Center for the Performing Arts in 1987 and the construction of Pioneer Place in 1990. In addition, annual Downtown events like the Oregon Brewers Festival, the Waterfront Blues Festival, and the Portland Farmers Market became popular amongst both locals and visitors.<\/p>\n

\"The<\/a>
The Paramount Theater (OHS), now Arlene Schnitzer Hall<\/figcaption><\/figure>\n

Portland also defined much of its skyline during the last few decades of the century. In 1983, the U.S. Bancorp Tower joined the Wells Fargo Center as the city\u2019s second-tallest building. At 536 feet, it sits just 10 feet shy of the Wells Fargo Center. Its iconic pink glass gives it a unique look and the local nickname \u201cBig Pink.\u201d One year later in 1984, the PacWest Center emerged across from Wells Fargo Center. KOIN Tower was also constructed in 1984, adding an orange color and a \u201cmodern art deco\u201d shape to the skyline.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Modern Times<\/h2>\n

After the turn of the century, Portland\u2019s population rose over 90,000 between the years of 2000 and 2014. Downtown saw the reemergence of the streetcar, more annual events, and several new high-rise towers that provided living, office, and retail space. Although the area experienced recent setbacks due to the effects of COVID-19, it is still a desirable part of the city, with plenty of restaurants, shops, cafes, theaters, and public spaces to enjoy.<\/p>\n

If you\u2019re interested in commercial real estate services in Downtown Portland or the Portland Metro area, please feel free to reach out to Peter Andrews<\/a> at pandrews@melvinmark.com<\/a> or 503.546.4522.<\/p>\n","protected":false},"excerpt":{"rendered":"

Part 2 of this blog series follows the transformation of Downtown Portland from the 1940s to “now.” To discover the …<\/p>\n","protected":false},"author":18,"featured_media":5873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[55,77,96,178,179,180],"class_list":["post-5642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neighborhood-series","tag-commercial-real-estate","tag-downtown","tag-history","tag-portland-history","tag-automobiles","tag-city-skyline"],"acf":[],"yoast_head":"\nDowntown Portland: Then and Now (Part 2) - Melvin Mark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/melvinmarkcompanies.com\/downtown-portland-then-and-now-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Downtown Portland: Then and Now (Part 2) - 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